While it may be incredibly difficult to get a business off the ground, many hard working people are doing just that every year. They have a little luck and a drive to produce success. What we will discuss in this article is the ways that you can increase your chances of being successful. We don’t have all the answers but we do have a few tips that you can implement on a short budget and a desire to succeed. Keep in mind that no single effort will be the tactic that gets your business to #1, but rather a combination of them, repeating the most appealing ones for your company’s products and services will help you win! Let’s take a look at a few tactics that have helped our clients to grow.
Make Your Business Communications Personal
If you hand write something onto the delivery envelope or stick a post it note to the communication, those items are read first and remembered longer as it comes across specific to the person receiving the communications. We always recommend a pad of imprinted stick-it notes with varied messages to entice your target market to read further, keeping the message concise and to the point. Then don’t forget to enclose your brochure, postcard, newsletter etc. in all of your outgoing orders.
Send A Short Postcard Or Email
One of the best ways to increase your chances and decrease your challenges is through advertising. This can be extremely costly but with consistency it will pay off. We often suggest creating a small advertisement and either having it imprinted onto a postcard and mailed to your immediate geographic areas or repurposing that content into an effective email that you can send out to your target market. Consumers will read a postcard or email message that is brief and to the point. These campaigns can have a high yield for traffic to your website or store front; generating sales leads for a very small cost.
Work With A Partner
Maximize your reach by working with another vendor that your target market might find interesting as well. If you create a 3 panel brochure for your organization you may want to include a business card or a coupon to a neighboring business that has agreed to do the same for your company. This will create good will and a reach into a whole new market that you may never have explored. We often introduce our clients to one another in order to increase the networking opportunities. You will also look like an expert in the field with additional resources for your prospects.
Soft Sell The News
Another very cost effective way of communicating your products and services as well as the latest news for the industry and company, is through a Newsletter. We have found this form of communication very helpful for our clients. It adds a dimension to your business that speaks to being a “mover and shaker” and “someone in the know.” Monthly, Quarterly or Annually based on the amount of information you can provide are best when the news is again to the point and easily read. Keep the fonts bold and big and more like bullet points and quick statements of fact. Your clients are busy too and may only have a half minute or less, so make your major point easily recognizable and a call to action. Keep in mind that it costs much less to email a newsletter than to print and mail it, so if you are diligent at collecting emails addresses, an eye-catching PDF can easily be sent and then posted in your news section on your blog or website.
Follow Up & Renew
Always follow up on a sale with a customer right away, communicating an offering, additional service or product at a "special" rate or as an added value. This will keep your company at the top of mind awareness. This communication should also make mention of referring you to a friend or colleague, that could use your products and services as well. This will increase your market influence and again make you the expert in the area or market. An imprinted thank you note, for the new or renewal business is also a great way to make your company your client’s newest partner, since so few companies thank for doing business together.
Work On Your Speaking Voice
Have a script ready for when a prospect calls and hint at new products and services or monthly specials so that your consumers will have additional questions or thoughts beyond the reason for their call. We always suggest picking up the phone and not allowing it to go to a voicemail. In our high pressure society, prospects want their questions answered now and are willing to learn more about your company also, once they have their question answered. Your voicemail can’t do that and often will turn a prospect on to your competition. If you have a monthly special or a sale ending soon, include that information in the way you answer the call, so that you can create a sense of urgency.
Marketing can be a challenge but also a huge reward when it is successful, take advantage of every opportunity available when communicating your company value to your consumers. Vary the communications and try your best to keep track of the ones that are most successful. If you would like to learn how JAX Designs has made our clients communications more memorable and effective, visit our website at http://www.jaxdzign.com/. We would enjoy the opportunity to learn more and be a part of the success of your business...
No comments:
Post a Comment