An Amazing Brochure Is Essential

The Business is launched, the Logo designed and the Strategy is set! It’s time for an Amazing Brochure! This is often a difficult task for a new or even current business. The best way to get started is by brainstorming away from the computer. That’s right; grab a pencil, pen, or crayon even and a piece of loose-leaf.  It’s very important to get the ideas down and the elements of an Amazing Brochure on paper before you start designing.

Brochures are an integral part of any marketing strategy and a must have item for any new business. They are often the first look at a company and something that can stick around on a desk or folder for any potential new client. This form of business communication is a sound way to create a lasting impression for your target market.

Remember CONTENT is essential. It is so important to say something that is lasting and factual about your products and services; otherwise your hard work will become someone else’s drink coaster. This communication can do a lot to give your potential clients a feel for your company or the theme of your products and services. We always stress that doing the research on your target market is the key to being effective with your business communications. Know your client and your markets so that your message doesn’t get lost in the graphics.

Let’s examine the key pieces of a custom brochure. When designing something memorable you need to keep in mind that eye catching will grab the attention, flashy can turn your market off, so be sure to make it germane to the target market. Create several variations if necessary and then combine the key elements when you decide to refine your design for printing.

Cover

The first thing a client will notice is your cover. We use the company Logo or a variation of it to stand out and then motivate the client to read on about your products and services. The question the client immediately asks is HOW WILL THIS BENEFIT ME? The answer will be laid-out clearly within your communications. 

Graphics & Fonts

Picking the correct Graphics, Pictures and Fonts is not an easy task. Always be specific and make them relate to the content, the words of the brochure. Make the reader want to know what those graphics and pictures represent and then allow the fonts to speak off the page.

If they don’t, the quality of your products and services will never be communicated properly and it will take much longer the next time, they review your Business communications.  It is very common for consumers to read headlines and subheads and then scan the words for ideas that relate to their needs. We always use a BOLD headline and then a different font type in the body, for our client’s communications. This shows the viewer where to read and what the content is supposed to convey. This content should be specific and clear and give GREAT information about your company’s product and services.

Call Me

This final aspect of the brochure should be a focal point and found easily. We will generally mention the company name on the cover page with the LOGO but then again somewhere in the body to reinforce again whose products and services the consumer is learning about throughout the content. Once the reader has made their way through the creative design, they should find a block of information that again states the Company Name in the chosen company font, the easiest telephone number to be remembered, a fax number if applicable, the company website and blog address, an email address and then the physical address of the company. It’s important to give the consumer a variety of ways to contact your company; so that it is their choice and easy as possible for them to answer that call to action.

Lay It Out

Crucial Crucial Crucial aspect of the brochure!! If your company wants to stand out from the rest it is the most important aspect of the brochure. Chose the layout correctly and your company will make an impression and be memorable. If you layout your information like every other brochure, then you can expect the same results and be lost in the pile. We like to show our clients a variety of page sizes, and folds that will give their clients an idea that the time was spent to attract their attention, the research was done and the content was put together in such a way to express the benefits to them specifically. A clean design printed on quality paper with a paper finish will enhance your look and show your audience that your company is a premier provider of these products and services.

Producing this type of business communication can be costly if done incorrectly but it can yield high results when properly produced. It is JAX Designs desire to make your company look brilliant so give us a call, check us out online http://www.JAXDzign.com, Facebook Us or send us an email and we would be happy to show you how we have helped companies, just like yours exceed their goals!

With One Thought In Mind…YOUR Design…Refined!