Branding Your Company with a Fantastic Logo

Once the decision is made on the company name and your company is interested in visually representing that name, it is important to do the research in order to design a fantastic LOGO.  This is crucial because it will leave a lasting impression in your potential customer’s mind of what your brand represents.  In fact, we think that research is the most important factor in designing a fantastic logo. Spend the initial time on research to brainstorm an interesting and unique yet simple design, that your customers can really connect your product and service to your brand, and you will gain and retain the business your company desires…

After putting a few thoughts together with your team of marketers, it’s important to decide the type of logo you would like to represent your company.  We basically design 3 types of logos, Font-based Representations, Graphical Representations and Abstract Representations. When you think of a Microsoft, you think of the way the word is written or the font of the word Microsoft. Monster Energy Drinks for example use a graphic as well as the words of the company so the customer can easily distinguish the brand of energy drink or even now the apparel.  An abstract Logo would be something like the NIKE’ swoosh, that over time has become the most recognizable branding for any public company.

The abstract logo is probably the most difficult because it takes a longer time for the customer to link the product with that design, but with a massive amount of marketing and offering a quality product your company’s design could fair just as well as the biggest in the world.

Make Your Thoughts Become Reality

Once your company has decided on the type of logo you would like to represent your products and service what should a really fantastic logo do? Simply put, MAKE YOUR MARK! The following are a few ideas that we at JAX Designs keep in mind when we are designing for our customers.

Can we differentiate your company from your competition?

Be original and by doing the research your brand won’t look like a copy-cat of an already successful brand. Target and Walmart don’t look anything like each other, nor do Home-Depot or Lowes but each has been able to carve out a very successful piece of the market and each is easily recognizable.

Can we design your logo to be memorable?

The very next time a customer needs something from your market you want top of mind awareness so that your brand is the first one recognized as the best choice. Your logo should make that statement quickly and easily for your company.

Can we keep it simple, so that your clients can recognize you fast?

Your logo should be simple enough to make a fast statement. Make it easy to see at a quick glance. We sell X’s or we fix Y’s. If your company name says that, then a nice graphic should show it.

Can we choose the appropriate font?

The font can make all the difference between representing your company in a BOLD way on in a very elegant and graceful way. Generally speaking an Interior Design Company would probably look most effective if a Script font was chosen. Whereas a Trash Company may look to use a Bold Block lettering that says we remove garbage. This is a crossroads though because some fonts are easier to reproduce online and in print. It’s very important to make this choice wisely.

Can we effectively use color to represent your brand?

By doing the research, we can distinguish a GREEN company from its competition by effectively using shades of that color to place in a customer’s mind that this company is good for the environment.

Can we avoid all of the distractions?

A logo does not need the company’s full name or tag line but it does need to be recognizable. Your company may be a LLC or and Inc., or have a very short tagline, but it’s not important to distract the potential customer with those details. The full name can be placed on your contracts and brochures once the customer needs additional information regarding your brand. At this point you don’t want clutter!

The Final Word…

Making logo’s memorable and effective is an art form but it’s more than just the artwork. It requires expensive software and the talent to use that software to make your company image memorable.  It’s important to make the logo scalable so that if you use it on your letterhead and then want to place it on your building someday, the images don’t become distorted and grainy.  

A great place to begin your research and start the journey to create the perfect look for your brand is the brands of the world website. They have almost every public company in file formats that your computer can read and analyze. Get your inspiration from some of the fonts and graphics and then let your imagination and the brainstorming begin. If you don’t have that kind of time or talent, give JAX Designs a call or visit our website www.JAXDzign.com and we will get the ball rolling to making your brand or service the most recognizable in the marketplace...